The Australian tourist board plans to better advertise indigenous attractions after a report claimed visitors found it difficult to find out about them.
Visitors to the Northern Territory had “major issues” in discovering where they could meet with Aboriginal people, according to a Tourism Research Australia report released today, reports the Age.
Some 288 people were surveyed, with 77 per cent claiming they saw meeting indigenous people as being an important part of their trip to Australia’s northernmost state.
Australian Tourism and Export Council (ATEC) chair John King said problems regarding information and access could easily be tackled.
He said: “I think the indigenous tourism experience ought to be made part of the mainstream Australian experience and rather than it being almost seen as a marginal or an add-on.
“It really is at the very core of something that’s uniquely Australian that we can offer as a key part of the Australian experience.”
He added that problems were experienced in all states, not merely the Northern Territory, but by encouraging better partnerships with mainstream established businesses such challenges could be overcome.
The top Aboriginal experiences enjoyed by respondents who did discover them were cultural centres, museums, paintings and survival explanations.
Travel Australia describes the Northern Territory as the “real outback”, full of “intriguing and spectacular wildlife”.
Home to the cities of Darwin and Alice Springs, the state lists the crocodile-infested Kakadu national park and Uluru, better known as Ayres Rock, as famous attractions.