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New campaign to promote Arizona tourism

In a move designed to boost visitor numbers to Arizona, the State Office of Tourism, Parks Department and Trail Association have joined forces to launch the Arizona Passages campaign.

Officials wish to promote the 27 parks contained within the state and the 800-mile Arizona trail, while showcasing the outdoor recreation options available to visitors.

Margie Emmermann, director of the Arizona Office of Tourism, said that by combining the “best aspects” of the state parks and trail associations, the campaign would “create a synergy” which would encourage people to explore the Grand Canyon state. 

Visitors to any of the parks in Arizona may participate in activities such as hiking, cycling, fishing, horseback riding, boat trips and even cave tours

Those interested in culture and architecture may wish to take a trip to historic mansions, courthouses and the Yuma Territorial Prison.

Plenty of visitor accommodation is available throughout the state, allowing tourists to make the most of their visit.

According to the Arizona Trail Association, deserts, sky islands, plateaus, mountains and canyons can be found along the 800-mile route.

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