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Ireland’s St Patrick’s Day tourism focus

St Patrick’s Day is a “good focus” for attracting tourists to Ireland, according to Tourism Ireland.

The tourist board recently unveiled a €37 million (around £28 million) campaign to promote Ireland as a luxury holiday destination in connection with St Patrick’s Day celebrations.

According to a spokesperson for Tourism Ireland, the country is attracting an increasingly international audience for the St Patrick’s Day celebrations, particularly the capital Dublin.

She said: “Once confined to a single day, it now spreads itself over a week and attracts an international audience of well over one million.

“A carnival atmosphere provides a backdrop for days of music and activities, which include street theatre, fireworks displays, pageants, exhibitions, music and dance, with the highlight of the festival being the city’s St Patrick’s Day Parade.”

St Patrick’s Day is celebrated on March 17th, but the Dublin festival begins on March 13th.

Tourism Ireland is hoping to attract more than nine million visitors to Ireland in 2009.

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