Canny holidaymakers looking to avoid losing out on the pound’s current weakness against the Euro have been issued with some sage advice.

According to the Association of British Travel Agents, the latest currency fluctuation could result in an additional £120 on top of a £1,000 holiday when compared to last year.

However responding to these figures last week, the Post Office advised Britons to consider holidaying in Bulgaria and Turkey where their money is likely to go further.

Research by the firm on the cost of a basket of ten holiday items including drinks, meals and sun cream, identified Bulgaria as the best value for money destination in Europe, followed by Turkey and Croatia.

Meanwhile, travellers who do not mind paying top dollar – or should that be pound? – for a trip of pure indulgence should perhaps head to Switzerland, where sterling is now worth less than two francs.

“We believe that holidaymakers will be smarter about where they choose to go this year,” the Post Office’s Helen Warburton said.

“Prices vary quite significantly within Europe so people will be looking to visit countries where a lower cost of living will offer them more for their pound.”